Yaylo Branding

Brand

Yaylo

Industry

Money Lending

Deliverables

Branding

Overview

Yaylo is a financial platform designed for employees working in household services. The platform empowers individuals who are determined to be financially independent but often face the challenge of limited savings or month-end financial stress. Yaylo allows them to access their earned wages in advance in case of emergencies, ensuring they can handle urgent situations like illness or accidents without financial strain.

$25-$30

Cost per lead each month on
non-branded keywords.

$120-$160

Total leads generated each month

66%

Percentage of leads from mobile devices.

143%

Increase in overall revenue since switching to Coozmoo

Challenges

Yaylo approached us at Arrox with a clear vision that they wanted to provide a solution for independent workers who often find themselves in financial tight spots. Many of these workers live paycheck to paycheck and need a safety net for unexpected expenses.

However, Yaylo needed more than just a platform; they needed a brand that communicated trust, empowerment, and accessibility. Additionally, they required a user-friendly mobile application that could easily connect their users to their earned wages in real-time.

Their challenges included:

No established branding or visual identity
A need for clear, approachable messaging to connect with their target audience
Developing an intuitive mobile app that was simple and accessible for their users
Creating a trustworthy image that inspires confidence in potential users

Solutions

We at Arrox took a holistic approach to helping Yaylo build a brand and platform that resonated with their audience. Here’s how we helped them bring their vision to life:

We began by developing a logo that reflected Yaylo’s mission of empowerment and independence. The design was modern yet approachable, using soft, inviting colors that represented trust and support.
We developed clear, empathetic messaging that spoke directly to the group, that is, hardworking individuals who strive to maintain their independence. Focusing on Yaylo’s role in helping them take control of their finances without relying on loans or favors.
One of the most crucial parts of Yaylo’s project was the development of their mobile app. The app was designed with simplicity in mind. Through the app, users can check their earnings, request an advance, and track their financial activity—all from a clean, easy-to-use interface.
We worked closely with Yaylo to create transparent communication around how the platform works, focusing on user data privacy and financial responsibility.

Results

Thanks to our comprehensive branding and app development efforts, Yaylo now stands as a lifeline for many independent workers. The platform is easy to use, and the brand resonates with its audience, helping Yaylo connect with users who need financial flexibility and peace of mind.

Conclusion

Working with Yaylo was a rewarding experience, as it allowed us to help a platform that genuinely empowers individuals. Through our branding, messaging, and app development efforts, Yaylo has been able to establish itself as a crucial tool for household employees who need financial flexibility. At Arrox, we specialize in creating innovative, tailored solutions for brands like Yaylo—solutions that not only meet their immediate needs but also help them achieve their long-term goals.

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At Arrox Studio, we partner with visionary brands to deliver impactful omnichannel marketing strategies that drive results. Our goal is to help you reach your audience, build strong relationships, and drive growth.